“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
Chambers
The Best Engagement Plans Start Close to Home
If you have been involved in a Total Resource Campaign with YGM, then you know that we talk a lot about engagement. Everyone in the chamber world (the business world in general) knows that we all work with and engage with a wide arrange of people and constituent groups. And while...
Spooky suggestions for your Chamber this Halloween
It's finally Fall, y'all. It's the time of pumpkin spice everything and jackets and Halloween decorations. It's also the perfect time to start planning how to make the scary (or not-so-scary) holiday work for you and your Chamber. We have two ideas to share with you, one which focuses on...
Steal These 45 Sponsorship Ideas
We hope all of you who attended the ACCE annual convention were at the 60 Sponsorship Ideas in 60 Minutes session we sponsored. I know it’s likely been a whirlwind since you returned home, so we’ve gathered together a list of the ideas that were presented at the session. As...
Earth Day Community Opportunities
We are always thinking about ways that our clients can make a difference for their members and their communities. We love it when we have ideas that allow chambers to do both at once. Earth Day on April 22 allows chambers so many opportunities to think creatively about ways to bring...
Teacher Appreciation Week Sparks Imagination
Teacher Appreciation Week offers chambers a unique opportunity to support teachers in their community and provide sponsorship opportunities to their member businesses. One of my greatest joys in working with YGM clients is the sheer joy and “aha” moments from chamber executives when I’m able to share new, innovative programs...
Motivated Volunteers Rule TRCs
Do your Vice Chairs or Team Captains ever ask what type of people make the best volunteers? As expected, we have tips of all sorts, but sometimes the best tip is to remind your Vice Chairs and Team Captains that anyone with a wide range of business contacts can succeed...
Get Creative with your Team Motivation
We talk a lot about how important team motivation is with our volunteers, both during the Total Resource Campaign and following the campaign. But it can be challenging to find ways to motivate those volunteers. Finding creative ways can be even more challenging. Even if it sounds cheesy - or...
Teams Take First Place
I’ve been talking a lot lately about building a sponsorship campaign and the initial blocks in that process. One of the most important are organized teams. In all actuality, a Chamber really needs two organized teams. The First Team Your first team should be obvious – those who will sell...
Education Initiatives Build Chambers and Communities
If you can read this, you should thank a teacher. Education initiatives strengthen chambers and their communities by strengthening the individuals living in those communities. This has been National Teacher Appreciation Week, which is sponsored by the National Education Association. At YGM, we’re quite fond of teachers. We respect them,...
3 Ways a TRC Changes the Way Chambers View Sponsorships
Total Resource Campaigns (TRCs) change the way chambers view sponsorships in three key ways. If you were to jot down the number of sponsors your chamber currently has, what percentage of your members would be on that list? For most chambers, that number would most likely be less than 50...
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