A TRC is a Total Resource Campaign. YGM will show you how a YGM TRC can help you market your chamber’s annual sponsorships while also recruiting new members by using new and existing volunteers. The campaign happens in a few weeks.

“You Get More”

It’s more than dollars. It’s a Total Resource Campaign. You get more grassroots marketing. You get more leadership development. You get more program development.

As a staff, you also get more. You get more in terms of personalized coaching. You get more customized materials. You get more from our unique Online System. And you’ll get more dollars in your next campaign.

Your chamber staff will learn our proven method, receive the experienced coaching of the YGM team, and gain access to our unique Online System. Together, these will provide you with everything you need to create a campaign which will increase sponsorships and and volunteer involvement.

You will gain step-by-step guidance throughout the process. You will learn a method that is guaranteed to help you raise both sponsorships and memberships, in numbers higher than ever before.

Your volunteers will have the opportunity to learn business development, marketing and sales skills, and meet new business contacts. The campaign also provides them with a new avenue to approach their existing client base. Most YGM TRC volunteers cite business development as the overwhelming number one reason for participating in the YGM TRC year after year.

Approximately 50 percent of first-year YGM TRC volunteers were not previously involved with the chamber. However, 80 percent of successful YGM TRC volunteers are interested in further participation in chamber programs.

Price is a factor everyone needs to consider. Value is also something that needs to be considered. The YGM fee will be a percentage of the revenue raised in the initial year of your campaign. There are also programming costs associated with the campaign. That price reduces in subsequent years.