“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
Thinking of Establishing a 501(c)(3) Foundation?
A Few Things to Consider In my more than 30 years of chamber work, I have not heard as much talk of 501(c)(3) foundations as I have since 2020. The pandemic showed chambers the value of foundations. When the Paycheck Protection Program (PPP) first rolled out, chambers were not eligible...
Title Sways Perception
Choosing the perfect title for the leader of your chamber is a daunting task. If I had $100 for every time someone asked me my option on the perfect title, I would be lounging on a beach somewhere enjoying my retirement. When it comes to chamber executive leadership titles, there...
Increase Your Employee Retention
The pandemic has changed our world in so many ways, and it has forever changed our workplaces. It is now an employee market. We are experiencing the “great re-evaluation” where employees are jumping to new jobs. People are re-evaluating their priorities and purpose. Chambers of Commerce are not immune to...
Top 5 Reasons I Chose YGM
I never dreamed I would be part of The Great Resignation, a.k.a. the Big Quit, which is a current trend in which employees voluntarily resign from their jobs. Yet in January, I did just that. I resigned from a position most people agreed was the “perfect” fit for me. Someone...
Elevate Women in Leadership
Approximately 50% of the workforce is comprised of women and more women are serving in leadership roles than in the past. Although there is much work to be done and progress to be made, progress is occurring. Chambers and organizations can do much to elevate women in leadership by providing...
Anissa Starnes Joins YGM as Chief Impact Officer
Anissa Starnes, IOM, is joining the YGM Total Resource Campaigns, LLC, team as Chief Impact Officer, YGM President and CEO Jason E. Ebey, IOM, announced today. “We are beyond thrilled to have Anissa as part of the YGM team,” Ebey says. “Anissa has the respect of chamber professionals across the...
There is Always Time for Goal Setting
Do you make resolutions every January? Do you keep them? Do you sniff your nose at the silly people who make ‘resolutions’ but do the exact same thing with ‘goals?’ Goal setting is useful at any point in the year. It’s common for people – and businesses – to set...
Are Your Leadership Programs Relevant or Outdated?
Organizational leaders have been navigating uncertain times for over a year, and many changes have occurred at an accelerated pace. As a result, leaders need to evaluate their abilities, preferences, and perspectives to continue to successfully lead their organizations through this new era of uncertainty and constant flux. Chamber of...
Set & Achieve Your Sponsorship Goals
It’s January, and one thing is certain. Your emails and social feeds are filled with information and suggestions regarding goals.It’s a new year, and it’s only natural to think about your hopes and plans for the year. We do it every year in the chamber world. Budgets are planned. Strategic...
TRC Talks: A Year In Review
As we work with chambers across the country, one of the things we tell chamber professionals is to try new things. Do not be tied to the way you have always done things, and we hold to that at YGM as well. “It’s been a full year at ‘TRC Talks’...
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