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YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.

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TRC

TRC Talks: A Year In Review

As we work with chambers across the country, one of the things we tell chamber professionals is to try new things. Do not be tied to the way you have always done things, and we hold to that at YGM as well. “It’s been a full year at ‘TRC Talks’...
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Strategic Thinking: Networking

In these early months in 2021, we are focusing on strategic thinking. That’s right – strategic thinking, not just strategic planning - though they go hand in hand. You have to be thinking strategically in order to do the important work of the planning for your chamber or organization. All...
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Strategic Thinking Leads Strategic Planning

Strategic planning and strategic thinking are not the same things. Having the same meetings year after year and carrying over the same plans with minor tweaks is often ineffective for a chamber and frustrating for chamber staff. It doesn’t take long in the chamber world to realize that strategic planning,...
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Improve Your TRC Communications

Are you planning your fall Total Resource Campaign (TRC) now? One of the first things on your timeline is most assuredly to plan your communications with your members and community. In the YGM TRC world, you know that all communications and promotions should be centered around your members. If the...
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Tend to your Sponsorship Garden

Spring is beginning, and I love to see the flowers beginning to bloom. This spring has been anything but usual, but we have seen people out tending to their gardens. In fact, we have seen a few more flowers and gardens popping up around the neighborhood. I think people are...
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What Is So Great About a TRC?

As you can imagine, I could talk about a Total Resource Campaign (TRC) until ‘the cows come home,’ as the old adage goes. I could tell you about how TRCs focus on sponsorships, are led by volunteers from the business community, and invite businesses from across your community – both...
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Sponsorships in a Time of Uncertainty

You had your 2020 sponsorships calendar all set and were excited about the plans you had in place. And then the world turned upside down, and now you’re trying to determine how to plan the remainder of the year. But it’s really challenging to plan when none of us has...
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TRC = Strategic Plan

“We have a strategic plan. It’s called ‘doing things.’” – Herb Kelleher No offense to Mr. Kelleher, known to many in the business world as an American icon, most businesses (and chambers alike) need a more structured plan than simply ‘doing things.’ As we move forward, chambers are going to...
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The Best Engagement Plans Start Close to Home

If you have been involved in a Total Resource Campaign with YGM, then you know that we talk a lot about engagement.  Everyone in the chamber world (the business world in general) knows that we all work with and engage with a wide arrange of people and constituent groups. And while...
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Steal These 45 Sponsorship Ideas

We hope all of you who attended the ACCE annual convention were at the 60 Sponsorship Ideas in 60 Minutes session we sponsored. I know it’s likely been a whirlwind since you returned home, so we’ve gathered together a list of the ideas that were presented at the session. As...
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