“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
Chambers
Approach this holiday season with new perspective
Did you put your Christmas decorations up the day after Halloween? It seems like a lot of people are ignoring their usual holiday traditions this year and jumping into Christmas because that season just tends to lend itself to joy. And if 2020 is in need of anything, it is...
How to Move Events Forward: A Guide
This year has brought uncertainty and discomfort to communities and individuals on a mass scale, to which few of us have seen firsthand in our lifetimes. It left everyone scrambling to determine how to continue onward in different ways, to find ways to make 2020 productive, bearable. Even if your...
60 Sponsorship Ideas in 60 Minutes
YGM recently sponsored one of our favorite workshops – ACCE’s 60 Sponsorship Ideas in 60 Minutes. This is our fourth year to sponsor this workshop, though this was the first time the workshop was conducted entirely online. We were delighted with how well the workshop went and with the interaction...
Improve Your TRC Communications
Are you planning your fall Total Resource Campaign (TRC) now? One of the first things on your timeline is most assuredly to plan your communications with your members and community. In the YGM TRC world, you know that all communications and promotions should be centered around your members. If the...
Throw a Cash Mob for Your Member Businesses
You know what a Flash Mob is, but have you heard of a Cash Mob? Have you participated in one? Does your chamber sponsor them? Cash Mobs are similar to Flash Mobs in that groups of people show up unexpectedly in one place for a similar and specific purpose. They...
What Is So Great About a TRC?
As you can imagine, I could talk about a Total Resource Campaign (TRC) until ‘the cows come home,’ as the old adage goes. I could tell you about how TRCs focus on sponsorships, are led by volunteers from the business community, and invite businesses from across your community – both...
Sponsorships in a Time of Uncertainty
You had your 2020 sponsorships calendar all set and were excited about the plans you had in place. And then the world turned upside down, and now you’re trying to determine how to plan the remainder of the year. But it’s really challenging to plan when none of us has...
Tips for Chambers Moving to Remote Workflows
As more chambers close their offices and move to remote workflows, it will take some time to adjust to the newness of telecommuting. We are here to help with some tips to get everyone started on how to make the best of this new situation. Communicate! We’re assuming you’ve let...
Information Overload Hits Chambers
Part of what we do at YGM is monitor various things (we’re nicer than the hall monitors of your childhood, but we’ve still got our eyes on the pulse of what’s happening), and we're seeing chambers hit with information overload. We monitor your chamber social media accounts. We monitor your...
TRC = Strategic Plan
“We have a strategic plan. It’s called ‘doing things.’” – Herb Kelleher No offense to Mr. Kelleher, known to many in the business world as an American icon, most businesses (and chambers alike) need a more structured plan than simply ‘doing things.’ As we move forward, chambers are going to...
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