“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
TRC
Education Initiatives Build Chambers and Communities
If you can read this, you should thank a teacher. Education initiatives strengthen chambers and their communities by strengthening the individuals living in those communities. This has been National Teacher Appreciation Week, which is sponsored by the National Education Association. At YGM, we’re quite fond of teachers. We respect them,...
3 Key Reasons Why Businesses Sponsor
Whenever we begin to work with Chambers as new Total Resource Campaign (TRC) clients, we brainstorm possible sponsorship opportunities as well as member businesses that might be interested in various sponsorships. Inevitably, someone will ask why a member business would sponsor an event or unique opportunity. There are three really...
6 Ways to Re-energize Volunteers
In the life of a sponsorship campaign, there are natural peaks and valleys. Most campaigns start off strong, but some experience a lull around the mid-point. The key to a successful campaign is how chambers handle that mid-point lull and how they re-energize volunteers. 1. Keep in Contact Maintaining close...
Leap Year… Make that Extra Day Count
Additional minutes – 1,440 of them, to be exact. Twenty-four additional hours. At midnight on Monday, you will receive additional time. This year is Leap Year, and on Monday, you do get an additional day. You get more. The question is: what will you do with that extra time? Will...
3 Ways a TRC Changes the Way Chambers View Sponsorships
Total Resource Campaigns (TRCs) change the way chambers view sponsorships in three key ways. If you were to jot down the number of sponsors your chamber currently has, what percentage of your members would be on that list? For most chambers, that number would most likely be less than 50...
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