“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
Tend to your Sponsorship Garden
Spring is beginning, and I love to see the flowers beginning to bloom. This spring has been anything but usual, but we have seen people out tending to their gardens. In fact, we have seen a few more flowers and gardens popping up around the neighborhood. I think people are...
Throw a Cash Mob for Your Member Businesses
You know what a Flash Mob is, but have you heard of a Cash Mob? Have you participated in one? Does your chamber sponsor them? Cash Mobs are similar to Flash Mobs in that groups of people show up unexpectedly in one place for a similar and specific purpose. They...
What Is So Great About a TRC?
As you can imagine, I could talk about a Total Resource Campaign (TRC) until ‘the cows come home,’ as the old adage goes. I could tell you about how TRCs focus on sponsorships, are led by volunteers from the business community, and invite businesses from across your community – both...
Sponsorships in a Time of Uncertainty
You had your 2020 sponsorships calendar all set and were excited about the plans you had in place. And then the world turned upside down, and now you’re trying to determine how to plan the remainder of the year. But it’s really challenging to plan when none of us has...
Tips for Chambers Moving to Remote Workflows
As more chambers close their offices and move to remote workflows, it will take some time to adjust to the newness of telecommuting. We are here to help with some tips to get everyone started on how to make the best of this new situation. Communicate! We’re assuming you’ve let...
Information Overload Hits Chambers
Part of what we do at YGM is monitor various things (we’re nicer than the hall monitors of your childhood, but we’ve still got our eyes on the pulse of what’s happening), and we're seeing chambers hit with information overload. We monitor your chamber social media accounts. We monitor your...
TRC = Strategic Plan
“We have a strategic plan. It’s called ‘doing things.’” – Herb Kelleher No offense to Mr. Kelleher, known to many in the business world as an American icon, most businesses (and chambers alike) need a more structured plan than simply ‘doing things.’ As we move forward, chambers are going to...
The Best Engagement Plans Start Close to Home
If you have been involved in a Total Resource Campaign with YGM, then you know that we talk a lot about engagement. Everyone in the chamber world (the business world in general) knows that we all work with and engage with a wide arrange of people and constituent groups. And while...
Spooky suggestions for your Chamber this Halloween
It's finally Fall, y'all. It's the time of pumpkin spice everything and jackets and Halloween decorations. It's also the perfect time to start planning how to make the scary (or not-so-scary) holiday work for you and your Chamber. We have two ideas to share with you, one which focuses on...
Steal These 45 Sponsorship Ideas
We hope all of you who attended the ACCE annual convention were at the 60 Sponsorship Ideas in 60 Minutes session we sponsored. I know it’s likely been a whirlwind since you returned home, so we’ve gathered together a list of the ideas that were presented at the session. As...
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