“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
Jason E. Ebey, IOM
Teams Take First Place
I’ve been talking a lot lately about building a sponsorship campaign and the initial blocks in that process. One of the most important are organized teams. In all actuality, a Chamber really needs two organized teams. The First Team Your first team should be obvious – those who will sell...
Sponsorship Plans: Making the Choice
If your chamber is thinking about sponsorship plans, there isn’t one perfect plan, just like there isn’t one perfect chamber. Your leadership needs to evaluate various types of plans and determine what will work best for your chamber. There are four types of sponsorship plans: Per event Annual bundled program...
Increase Sponsorships: A Guide
Every chamber wants to increase sponsorships. It isn't always easy, but there are some simple methods to get you started. Be the Change Your Change Your Chamber Needs This summer’s 2016 ACCE Conference in Savannah, Ga., was amazing, and I keep thinking about how sponsorship development was the hot topic....
Conference Attendance Builds New Ties
Last week, I saw lots of posts about the Midwest Institute program. As I was packing for the first conference I would attend this summer with YGM, I couldn’t help but think about what I love most about conferences and Institute programs. When I was a Chamber executive myself -...
Education Initiatives Build Chambers and Communities
If you can read this, you should thank a teacher. Education initiatives strengthen chambers and their communities by strengthening the individuals living in those communities. This has been National Teacher Appreciation Week, which is sponsored by the National Education Association. At YGM, we’re quite fond of teachers. We respect them,...
3 Key Reasons Why Businesses Sponsor
Whenever we begin to work with Chambers as new Total Resource Campaign (TRC) clients, we brainstorm possible sponsorship opportunities as well as member businesses that might be interested in various sponsorships. Inevitably, someone will ask why a member business would sponsor an event or unique opportunity. There are three really...
Make Volunteers Feel Valued
Your Chamber staff and volunteers have completed your Total Resource Campaign (TRC) or sponsorship campaign and are pleased with the results. Thank you letters have been sent, making your volunteers feel valued. Now What? After you’ve taken a moment to thank your staff for all of their hard work, you...
6 Ways to Re-energize Volunteers
In the life of a sponsorship campaign, there are natural peaks and valleys. Most campaigns start off strong, but some experience a lull around the mid-point. The key to a successful campaign is how chambers handle that mid-point lull and how they re-energize volunteers. 1. Keep in Contact Maintaining close...
Leap Year… Make that Extra Day Count
Additional minutes – 1,440 of them, to be exact. Twenty-four additional hours. At midnight on Monday, you will receive additional time. This year is Leap Year, and on Monday, you do get an additional day. You get more. The question is: what will you do with that extra time? Will...
Show Some Volunteer Love this Valentine’s Day
This is Valentine’s Day weekend. I’m not stating anything overly obvious, as I’m sure everyone has had a florist or two drop by the office today with deliveries of flowers or chocolates. Or if you happen to be stuck in an airport, I’m sure you’ve watched more than one fellow...
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