“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
Jason E. Ebey, IOM
The Best Engagement Plans Start Close to Home
If you have been involved in a Total Resource Campaign with YGM, then you know that we talk a lot about engagement. Everyone in the chamber world (the business world in general) knows that we all work with and engage with a wide arrange of people and constituent groups. And while...
Spooky suggestions for your Chamber this Halloween
It's finally Fall, y'all. It's the time of pumpkin spice everything and jackets and Halloween decorations. It's also the perfect time to start planning how to make the scary (or not-so-scary) holiday work for you and your Chamber. We have two ideas to share with you, one which focuses on...
Perception Changes Value
Perception. So much of the way each of our lives are arranged is based upon perception - our perception of the world around us, our perception of ourselves, the perception of the people around us. Perception, though, is not always reality. That’s why you rarely see the ‘real life’ of...
Earth Day Community Opportunities
We are always thinking about ways that our clients can make a difference for their members and their communities. We love it when we have ideas that allow chambers to do both at once. Earth Day on April 22 allows chambers so many opportunities to think creatively about ways to bring...
Teacher Appreciation Week Sparks Imagination
Teacher Appreciation Week offers chambers a unique opportunity to support teachers in their community and provide sponsorship opportunities to their member businesses. One of my greatest joys in working with YGM clients is the sheer joy and “aha” moments from chamber executives when I’m able to share new, innovative programs...
Motivated Volunteers Rule TRCs
Do your Vice Chairs or Team Captains ever ask what type of people make the best volunteers? As expected, we have tips of all sorts, but sometimes the best tip is to remind your Vice Chairs and Team Captains that anyone with a wide range of business contacts can succeed...
Who is the Best TRC Chair for your Campaign?
If you have ever conducted a Total Resource Campaign, you know that in many ways, they become synonymous with their chairs. When I begin to discuss a TRC with a Chamber and to strategize for it, thinking of who would be an ideal chair is one of the first things...
Appreciate Your Volunteers on Valentine’s Day
As I spent some time this weekend thinking about Valentine’s Day, I was reminded of a post I wrote a couple years ago about showing love for our volunteers – at Valentine’s and throughout the years. When I went back and read the post again, I found that all of the...
Resolutions Don’t Expire
It’s now early February, and we are well into 2018. But if you haven't stuck to your resolutions, it's ok. There's still time. When you and your staff began planning 2018 last year, did you approach it with a wish list of desired accomplishments? Did you and your Board conduct...
Get Creative with your Team Motivation
We talk a lot about how important team motivation is with our volunteers, both during the Total Resource Campaign and following the campaign. But it can be challenging to find ways to motivate those volunteers. Finding creative ways can be even more challenging. Even if it sounds cheesy - or...
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