“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
Jason E. Ebey, IOM
Set & Achieve Your Sponsorship Goals
It’s January, and one thing is certain. Your emails and social feeds are filled with information and suggestions regarding goals.It’s a new year, and it’s only natural to think about your hopes and plans for the year. We do it every year in the chamber world. Budgets are planned. Strategic...
How Sweet Are Your Sponsorships?
As soon as October hits our calendars, it seems like everyone begins the discussions of pumpkin spice and sweaters. While the season of changing colors is my favorite time of year, thoughts of falling leaves and crackling fires quickly fade to the sound of four children begging for new costumes...
Psychology Drives Sponsorships
How you think about your chamber member businesses and their life cycles can make a difference in their responses to you when you speak with them about sponsorships. It is vital that you understand a bit of psychology and their needs before you speak with them about how sponsorships with...
Plant Seeds of Business Growth in Your Community
The “chamber field” is ready for a lot of planting right now in order to have solid business growth later. Businesses are exhausted, fatigued, confused, wondering, questioning, unsure…and the list goes on. They’re looking to us, as Chamber professionals, to make sense of it all. If you actively spend time...
Volunteers = A Chamber Secret Weapon
One of the fundamental differences between a Total Resource Campaign (TRC) and a staff-driven sponsorship drive is the use of volunteers in a TRC. Through the years, we have experienced an assortment of reactions when chamber professionals are told how many volunteers they will need to successfully enact a TRC....
Are Your Events Truly Hybrid? It’s More Than Just Adding a Camera
As we have navigated 2020, virtual events have become almost second nature. In looking toward 2021 with the hope that we will find ourselves in a world where in-person events and programs are safer and more easily conducted, we still need to consider virtual and hybrid options and how to...
Strategic Reviews of 2020
It’s been a year since we all began to experience the Covid-19 pandemic in personal ways. We talked about ‘expecting the unexpected’ and about how to ‘pivot’ (one of our favorite words for 2020) and how to continue to serve your members and communities in the midst of what felt...
Strategic Thinking: Networking
In these early months in 2021, we are focusing on strategic thinking. That’s right – strategic thinking, not just strategic planning - though they go hand in hand. You have to be thinking strategically in order to do the important work of the planning for your chamber or organization. All...
Strategic Thinking Leads Strategic Planning
Strategic planning and strategic thinking are not the same things. Having the same meetings year after year and carrying over the same plans with minor tweaks is often ineffective for a chamber and frustrating for chamber staff. It doesn’t take long in the chamber world to realize that strategic planning,...
2020 Gave Us the Unexpected & What We Learned
As we look to the new year (with great relief to let 2020 go and great hope for 2021), we know that we cannot fully prepare for the new without pausing to take stock of the old. Without a doubt, 2020 was the Year of the Unexpected. I doubt any...
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